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Honda Named Most Trusted Brand & Best Overall Brand by’s 2014 Brand Image Awards

By Howdy Honda | Posted in Awards & Accolades on Wednesday, April 9th, 2014 at 10:04 AM


Just in! Honda has been named the “Most Trusted Brand” three straight years and “Best Overall Brand” for a second consecutive year.

“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”

Once again, new-car shoppers have recognized the Honda brand as “Most Trusted Brand” and “Best Overall Brand” for Kelley Blue Book’s 2014 Brand Image Awards. KBB’s 2014 Image Awards are based on consumer data derived from the Kelley Blue Book Market Intelligence Brand Watch study. Brand Watch is an online brand and model study that taps into over 12,000 in-market-new-vehicle shoppers every year on This in-depth study offers an observation on how shoppers perceive certain factors driving their auto purchase decisions, and captures brand loyalty and familiarity data among shoppers. Honda secured the highest average score across all non-luxury models for the “Best Overall Non-Luxury Brand” title.

“The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.”

We aim to match match these standards as your trusted Honda dealer. Rest assured that with Howdy Honda we will work to help you find the vehicle you want, paired with the service and attention you deserve. Browse NEW Honda inventory here and schedule your test drive today!

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The Howdy Honda Cap2K Open Water Race

By Howdy Honda | Posted in Austin, TX Events, Howdy Honda Events, Howdy Honda News on Monday, April 7th, 2014 at 1:27 PM


Howdy Honda is pleased to announce its renewed title sponsorship for the Howdy Honda Cap 2k Open Water Race & Pledge Swim to be held on Saturday, May 3rd in Lady Bird Lake. The event helps to raise awareness and funds for Prostate Cancer with 100% of pledges & donations going to Prostate Cancer survivor support, public education, awareness, and advocacy. Donate $50 or more to honor a friend or loved one on the Cap 2k’s “Wall of Honor.”

The only downhill swimming race in Texas, the Howdy Honda Cap 2k has been rated as one of Austin’s Top Recreational Events, as one of the Top 50 Open Water Races in the U.S. and one of the top 100 Open Water Races in the World. It is considered Austin’s signature swimming event and includes live music and a picnic for participants.

Please consider joining Team Howdy Honda this year in fighting Prostate Cancer by swimming the event for pledges or donating at the link below.

To donate (100% tax deductible), join the fundraising team, or honor a loved one, go to:
To “like” the Howdy Honda Cap 2k on Facebook go to:
To learn more about the event visit:


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The Honda Smart Home Offers Zero Carbon Living and Mobility

By Howdy Honda | Posted in Honda Efficiency, Honda in the News, Honda Technology, Howdy Honda News, Sustainability, Technological breakthroughs on Monday, March 31st, 2014 at 10:48 AM

スライド 1


The Honda Smart Home is now complete! Honda first announced the development of the Smart Home project last year. It all started with this concept  and the completion of this eco-friendly foundation at the beginning of the year. Honda’s smart home was designed to generate more electricity than it consumes. Not only that, it can even power an electric Honda Fit with renewable energy. The Honda Smart Home is located in UC Davis West Village and a university faculty or staff member will live in the home for three years, during which Honda will collect data on how well the home performs. That data will then be published for academic researchers and utility companies to analyze.

This 1,944 square foot home uses renewable energy sources, sustainable building materials, and innovative construction techniques. The average home consumes 13.3 megawatt hours of electricity each year. The Honda Smart Home concept drastically reduces the amount of energy consumption with an impressive 2.6 megawatt hours. Mostly due to a 9.5 kW solar array on the roof. Some of the solar power stored goes directly to a Honda Fit EV which comes with the house. The Honda Fit can charge in just 2 hours!

“We are focused on more than just mobility,” said Michael Koenig, project leader. “As a society, we really need to look beyond just vehicles.” Only about a third of an average household’s carbon footprint is due to vehicle use. The Honda Smart Home aims to cut not only that, but the additional energy consumption that comes from lighting, heating, and air conditioning. In addition to solar panels, the Smart Home features a geothermal heat pump for hot water, heating and cooling. Shutters and vents open and close automatically for passive heating and cooling and all hot water pipes are designed to keep water travel distance as short as possible to minimize heat loss.

Koenig calls the Smart Home the “house of the near future,” and stresses that 90 percent of the technology involved in building the home is off-the-shelf and available today. ”They’re not quite in the mainstream conversations people are having when they’re building their homes or remodeling their homes,” Koenig said.



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Honda Rearview Camera First to be Recognized as Advanced Tech Feature by the NHTSA

By Howdy Honda | Posted in Awards & Accolades, Honda Accord, Honda Civic, Honda CR-V, Honda CR-Z, Honda Fit, Honda Odyssey, Honda Pilot, Honda Ridgeline, Honda Safety, Honda Technology on Wednesday, March 19th, 2014 at 11:17 AM
2014 Honda Odyssey Rearview Camera

2014 Honda Odyssey Rearview Camera

One of my favorite safety features in a new Honda are  the rearview and blindspot cameras. Honda has been recognized by the National Highway Traffic Safety Administration (NHTSA) as part of its 5-Star Safety Ratings program (also referred to as the New Car Assessment Program NCAP), with practically ALL Honda and Acura models with rearview camera systems becoming the first vehicles to be recognized by the U.S. Department of Transportation for having met its Advanced Technology Feature performance criteria. You can view safety ratings at here:

The Honda Accord Sedan, Accord Coupe, Accord Hybrid, Accord Plug-in, Civic Coupe, Civic Sedan, Civic Hybrid, Civic Natural Gas, Crosstour, CR-V, CR-Z, Fit EV, Odyssey, Pilot and Ridgeline earned the first recognition from NHTSA for application of recommended rearview camera systems (referred to as rearview video systems by the NHTSA)

“Rearview cameras are an integral part of Honda’s approach to enhance driver visibility,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “By the 2015 model year all Honda and Acura models will have rearview cameras standard on all models, yet another example of how our company is committed to enhancing the visibility and safety of our customers and everyone on the road.”

NCAP advanced tech features also include Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems which are also featured on many Honda vehicles. More than 94% of Honda and Acura vehicles sold in the US in 2013 were equipped with standard rearview cameras. These features all use a camera mounted behind the windshield or a front mount radar system to warn drivers of an impending collision with a vehicle detected in front, or to alert drivers if the car is moving out of a detected lane.

Honda  operates two of the world’s most sophisticated crash test facilities and is responsible for pioneering efforts in areas of crash testing, airbag technology, collision compatibility and pedestrian safety. Honda also leads the industry for 2014 in third party crash test ratings  with more models rated TOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

You can view TOP SAFETY PICKs for 2014 at to compare brands. And if you’re ready to test drive a NEW Honda OR have questions regarding safety features and more, we are here to help! Do not hesitate to contact us!



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Join Howdy Honda in Benefitting Austin Child Guidance Center!

By Howdy Honda | Posted in Austin, TX Events, Howdy Honda Events, Howdy Honda News on Tuesday, March 11th, 2014 at 4:47 PM


Howdy Honda is a proud sponsor of Austin Child Guidance Center. With over 3,500 children and families each year, The Austin Child Guidance Center will not turn away any child for inability to pay.

Howdy Honda invites you to celebrate Austin Child Guidance Center’s mission along with the unveiling of its new brand, March 20th at Kendra Scott Jewelry from 5pm-8pm on South Congress. A percentage of all sales will ensure that lower income children have access to quality mental health services.

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Why Buy your Certified Pre-Owned Honda from Howdy Honda?

By Howdy Honda | Posted in Honda Accord, Honda Civic, Honda CR-V, Honda’s Certified Pre-Owned Vehicle Program, Used Cars on Tuesday, February 25th, 2014 at 10:07 AM

In this featured video, General Sales Manager, TJ Nissen explains what it takes to certify a Honda. If you are considering purchasing a Certified Pre-Owned Honda from us, rest assured that your vehicle has been through a thorough 150 point inspection with standards set by Honda. We invest the time and resources to ensure that we deliver you, a quality vehicle. And with the addition of an extended warranty, your investment is protected.

You should also be aware that dealers may set their own standards to certify a vehicle. At Howdy Honda, there is no need to worry. We follow the standards set by the manufacturer to make sure you get the best possible value on your Pre-Owned Honda.

View our current Certified Pre-Owned Honda inventory here and schedule your test drive today!

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Honda: Your Top Safety Pick Leader!

By Howdy Honda | Posted in Awards & Accolades, Honda Accord, Honda Civic, Honda Models, Honda Odyssey, Honda Safety, Honda Vehicles, Howdy Honda News, New Honda Cars on Friday, February 7th, 2014 at 2:43 PM

If you tuned in to the SuperBowl, you probably saw the Honda Hugfest ad starring Bruce Willis and Fred Armisen. Fred Armisen cracked me up and the #hugfest message tugs at the heartstrings.  At Howdy Honda, our team would like to remind you that your choice to drive a Honda is not just about fuel economy, tech features such as HondaLink, your Push-To-Start button or comfortable seating (I mean these are all great things) but your choice is also a sound one. Your investment should protect the ones you love most, and that’s invaluable. You can put a price tag on a car but you cannot put a price tag on life.  We hope you never have to experience a crash and if you have, you realize the value of driving a SAFE vehicle.

And that’s why we are proud to sell Hondas. Honda has FOUR IIHS (Insurance Institute for Highway Safety) TOP SAFETY PICK+ rated vehicles: The Honda Accord Coupe, Accord Sedan, Civic Sedan and Odyssey. More than ANY other brand, based on 2014 IIHS TOP SAFETY PICK ratings! In addition, The Civic Coupe received a TOP SAFETY PICK rating.

You can view MORE TOP SAFETY PICKs for 2014 at to compare brands. And if you’re ready to test drive a NEW Honda OR have questions regarding safety features and more, we are here to help! Do not hesitate to contact us!


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Honda Smart Home US: Reducing the Carbon Footprint of Concrete

By Howdy Honda | Posted in Honda in the News, Sustainability, Technological breakthroughs on Thursday, January 30th, 2014 at 3:50 PM

Honda is innovative in finding ways to reduce carbon footprints whether it’s with this eco Smart Home or with the auto manufacturing process itself. Check out the first video of the series for Honda Smart Home US. This video features the first and most important step in building any home, laying down the foundation.  This home will be designed for sustainability and ZERO carbon living. Pretty awesome stuff…

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Honda to Lead 125th Rose Bowl Parade

By Howdy Honda | Posted in Honda in the News on Monday, December 30th, 2013 at 1:16 PM


Keeping Dreams on Track

Keeping Dreams on Track

One of my favorite parades to watch is the Tournament of Roses! The parade is hosted in Pasadena, California. And Pasadena, much like Austin, is a beautiful city. A lot of work goes into these intricate floats so the parade is definitely a feast for the eyes. Honda is set to lead the Tournament of Roses on New Year’s Day January 1, 2014.

Honda already holds the record with a 207-foot float featured in the 2005 Rose Parade. For the 38th year as an entrant in the event, Honda will make its mark with a 274 foot long float,  nearly as long as the field at the Rose Bowl! Honda dubbed the float “Keeping Dreams on Track!” and released the rendering shown above of the float concept. The float features five train cars and measures 30 feet tall at its highest point, 18 feet wide at the widest, and weighs in at 50 tons. The first train car features the upcoming Acura NSX  design with Asmio, the robot, serving as the mini-train’s engineer. The middle three platforms will show off a Honda engine, a giant robot arm, and a pair of 30 ft. LED screens reflecting images of parade goers. The caboose features a HondaJet design.

“Follow Your Dreams,” American Honda’s 2013 entry in the 124th Rose Parade®, was the lead float in The Tournament of Roses on New Year’s Day 2013. The float’s design captured the theme of the Rose Parade—”Oh, the Places You’ll Go!™”—with its depiction of innovative Honda technologies and Dr. Seuss-inspired design. The Honda float featured a 16-foot-high working slide, symbolic of the journey where dreams take you. 2013 marked the Honda’s third year as the parade’s presenting sponsor. Honda’s entry was propelled by a specially configured, low-emission hybrid engine to help the float function more efficiently and reduce its carbon footprint. The 2014 float will also run on a low-emission hybrid engine.

What this video to see how the 2013 float came to life.



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Honda to Debut All-New 2015 Fit

By Howdy Honda | Posted in Honda Fit, Honda in the News on Thursday, December 19th, 2013 at 4:47 PM

2015 Honda Fit

Honda is skipping straight to 2015 with the All-New Honda Fit, described as the “SUV of small cars”! The anticipated Fit debut will happen at the 2014 North American International Auto Show in Detroit on January 13th. Honda said the subcompact Fit will “showcase significant advancements.” Named a Car and Driver ’10-Best’ vehicle every model year since its introduction to the U.S. market for 2007, the Fit remains one of the best-selling Honda vehicles globally, with cumulative worldwide sales of 4.87 million units. [1]

The third generation Fit will offer enhanced fuel-efficiency and performance due to the integration of an all-new Earth Dreams Technology powertrain.  ”The 2015 Fit builds on the current model’s innovative packaging, flexible cargo capability and fun-to-drive character with spirited new styling, an even more spacious and refined interior packed with leading-edge connected car technologies,” Honda said in a statement today.

John Mendel, executive vice president of automobile sales for American Honda Motor Co., Inc., will introduce the 2015 Fit at the company’s press conference, which also will be broadcast live via webcast at (link will be live Jan. 13).

0% APR Financing is available on the 2013 Fit between now and the end of the year. [2]

1. Sales as of September 2013

2. Special APR offer valid on new and unregistered 2013 Honda Fit models to well qualified buyers on approved credit by AHFS for up to 60 months of financing. Not all buyers may qualify. Higher rates apply for buyers with lower credit ratings. See Howdy Honda for details. Offer ends 12/31/2013


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Howdy Honda is your Austin TX Honda Dealer

Howdy Honda is a friendly car dealership that takes great pride in our our Texas roots. We make a personal commitment to every customer that visits our dealership that they will be treated warmly with the utmost dignity and respect. We want our customers to be customers for life which is why they are considered part of our Honda family. View and leave us a testimonial about your experience.

Whether you are looking for a new Honda car or used car in Austin Texas we can help you into the car of your dreams. We pride ourselves on our great prices on Honda SUVs and crossovers in Austin. We also sell great vehicles to great customers from Bastrop, Georgetown , Leander, Lakeway, Round Rock, San Marcos, Buda. We also have plenty of Honda hybrid cars on our lot.

Here at Howdy Honda we are always updating our list of Hondas that are on sale in Austin TX. If you find a car on sale that you are interested in don’t hesitate to see what we can offer you for trading in your car. You can also fill out our car loan credit application to see what kind of financing is available for your budget. If you are looking for auto parts or automotive repair in Austin Texas we can help you get your car back on the road as well.

Enjoy your visit... We are Howdy Honda... Austin friendly and Texas proud!

Visit Us: 5519 E. Ben White Blvd, Austin, TX, 78741

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