Just in! Honda has been named the “Most Trusted Brand” three straight years and “Best Overall Brand” for a second consecutive year.
“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”
Once again, new-car shoppers have recognized the Honda brand as “Most Trusted Brand” and “Best Overall Brand” for Kelley Blue Book’s 2014 Brand Image Awards. KBB’s 2014 Image Awards are based on consumer data derived from the Kelley Blue Book Market Intelligence Brand Watch study. Brand Watch is an online brand and model study that taps into over 12,000 in-market-new-vehicle shoppers every year on KBB.com. This in-depth study offers an observation on how shoppers perceive certain factors driving their auto purchase decisions, and captures brand loyalty and familiarity data among shoppers. Honda secured the highest average score across all non-luxury models for the “Best Overall Non-Luxury Brand” title.
“The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.”
We aim to match match these standards as your trusted Honda dealer. Rest assured that with Howdy Honda we will work to help you find the vehicle you want, paired with the service and attention you deserve. Browse NEW Honda inventory here and schedule your test drive today!RSS Feed