Honda Launches The Custom 2015 Honda Fit Project

By Admin | Posted in Honda Fit, Honda in the News, Honda Models, New Honda Cars, Uncategorized on Wednesday, August 20th, 2014 at 3:37 PM
2015 Honda Fit

2015 Honda Fit

  • Six project teams will each customize a 2015 Fit
  • Fit fans and car enthusiasts will vote for their favorite custom Fit
  • Completed project vehicles will be on display at the 2014 SEMA Show Honda booth

There’s a Honda Fit for every one! Honda launched an interactive 2015 Fit experience on Tumblr today to show the customization potential of the all-new 2015 Fit. All six final products will be on display at this year’s SEMA Show in Las Vegas. Honda selected six performance shops to participate in the custom building project. These shops include Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and the award-winning Kenny Vinces.

Each team will use modifications such as body kits, wheels, custom paint jobs and much more to build their creations. View the official Tumblr posts (including photos, animated GIFs and video), and progress of each custom Fit here. From August 21st through October 22nd you can vote for your favorite Fit by liking and reblogging posts tagged with #ProjectFit. The performance shop with the highest total number of likes and reblogs will win an award from Honda.

“Personalized Honda subcompacts were the foundation of the original import tuner revolution, and the all-new Fit upholds that legacy with a great powertrain, an engaging chassis and renowned Honda quality, all at an affordable price,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “Our Fit project vehicle program and our Tumblr initiative, #ProjectFit, together offer a unique, fun way to demonstrate the personalization potential of this great new car.”

2015 #ProjectFit

2015 #ProjectFit

I’m excited to vote and see each final product!

Project Fit FAQs

Walk for your heart with Howdy Honda at the 2014 Austin Heart Walk 5k

By Admin | Posted in Austin, TX Events, Howdy Honda Events, Howdy Honda News on Wednesday, August 20th, 2014 at 11:06 AM
2013 Austin Heart Walk

2013 Austin Heart Walk

For the fourth year, Howdy Honda will be at the Austin Heart Walk 5k on the morning of Saturday, October 18th at The Long Center. If you haven’t been, the Heart Walk is a super fun, non-competitive 5k walk through downtown Austin that promotes a heart-healthy lifestyle and raises funds for cardiovascular research and educational programs in Central Texas.

Last year, we had the honor of donating almost $40k to the Heart Walk and this year we aim to raise an additional $40,000 for the American Heart Association. Please join our efforts as we reach this goal. You can easily donate electronically following the three steps detailed below. In addition, we’ll also be raising funds by donating $100 per vehicle sold during the month of October!

How to help:

  • 1. Go to
  • 2. Click on the Gray “Donate Now” button on the top righthand side of the page
  • 3. Select amount and submit payment information

Can’t donate?

You can still participate and help us raise funds by spreading the word! During the month of October, Howdy Honda will be donating:

  • $100 for every vehicle sold

Share this blog post and tell your family & friends. Heart disease is the no. 1 killer of American men and women in the U.S. and we can all do our part to reduce cardiovascular-related deaths in the country.

Join us and spread the word!

2014 Austin Heart Walk

Date: October 18, 2014
Where:  The Long Center
Time: 8:00am – Opening Ceremony; 9:00am – Walk Start


HondaStage Sweepstakes Comes To Austin City Limits 2014

By Admin | Posted in Austin, TX Events, Giveaway/Sweepstakes, Honda Fit, Honda in the News on Thursday, July 31st, 2014 at 4:34 PM
Honda Stage Fit for Music Sweeps

Honda Stage Fit for Music Sweeps

Who doesn’t like to WIN?! Austin City Limits 2014 is around the corner and Honda is giving YOU a chance to win a brand new 2015 Honda Fit EX-L, a flyaway trip, or VIP tickets to ACL!

Haven’t purchased your ACL passes yet? Enter here: HondaStage sweepstakes for your chance to win a  trip for two + VIP tickets for weekend one of ACL (Oct 3rd – 5th) or a pair of VIP tickets for weekend two of ACL (Oct 10th-12th). You have until September 10th to enter to win the trip and the winner will be announced on 9/11. And you have until September 17th to enter to win the ACL passes (no travel included). The winner for the passes will be announced on 09/18.

When you enter, you will also be automatically added to the drawing to win a new 2015 Honda Fit EX-L! The Fit winner will be announced on November 24th and you have until November 20th to enter the sweepstakes for the Fit.

As you know, as one of the main ACL sponsors, Hondas has its own stage. Keep an eye on the Honda Stage site for updates on artists and more. Honda  will also provide kiosks where you can enter to win the 2015 Fit during the ACL festival.

And while you’re at ACL, follow and share your experience online using #HondaStage.

Help Katelyn Norton Press On

By Admin | Posted in Uncategorized on Thursday, July 17th, 2014 at 1:33 PM

Katelyn Norton

Our team at Howdy Honda is hoping to help raise awareness and funds for the beautiful daughter of Mike Norton, one of the dealership’s valued automotive specialists. Mike’s daughter, Katelyn, was diagnosed with a rare brain tumor called a schwannoma tumor. Due to an expensive surgery, extensive rehabilitation and treatment for the unfortunate return of the tumor, Mike and his family have incurred unmanageable expenses. The Howdy Honda family wants to help one of its own and also help Katelyn Norton press on during this difficult time.

Katelyn Norton is a fighter. She has already survived a challenging surgery and difficult rehabilitation. She also continues to fight her battle after discovering regrowth of the tumor during a follow-up neurological appointment. As a result of the first surgery, Katelyn has experienced complications that impact her daily life. She has lost hearing in one ear and has experienced paralysis on one side of her face. While these struggles are present, Katelyn keeps a smile on her face and brings joy to all who meet her.

In addition to seeking treatment for the schwannoma, Katelyn’s family also hopes to find specialists to reverse the damage of her surgery complications.

While these surgeries will still need to take place down the line, the Norton family’s primary goal is to get Katelyn healthy again. Katelyn will need to undergo another series of treatments to reduce and eliminate the schwannoma regrowth. The Norton family has weathered the news of Katelyn’s tumor. They have defeated it once before through a series of surgery and rehabilitation. They have also remained strong and optimistic despite the tumor’s regrowth. However, many challenges stand in their way to get Katelyn the help she needs. On top of financial struggles, the Norton family is also battling with its insurance company, which has denied its claim as the specialist they seek is across state lines.

What you can do

While Katelyn and the Norton family are in need of financial support, they also need to share Katelyn’s story and raise awareness for schwannoma tumor treatment.

To help Katelyn and the Norton family, we can make a financial contribution by visiting her YouCaring site at We can also contact if we don’t want to make a contribution online. Additionally we can share Katelyn’s story through social media platforms and e-mail. Send this page to friends, family and generous acquaintances or share Katelyn’s YouCaring site. We can also send the Norton family our love, support, positive thoughts and prayers. For more information on how to help our teammate, Mike Norton, and his brave daughter, Katelyn, contact us at Howdy Honda today.

United Heritage Charity Foundation Auto Raffle Raises $53,796: Winner of Honda Civic Announced

By Admin | Posted in Austin, TX Events, Giveaway/Sweepstakes, Honda Civic, Howdy Honda Events, Uncategorized on Thursday, July 17th, 2014 at 11:25 AM

Winner of 2014 Honda Civic LX Sedan Announced

AUSTIN, Texas (June 30, 2014) – As a result of its fourth annual Auto Raffle for charity, the United Heritage Charity Foundation, Austin, Texas, raised $53,796. On Friday, June 27, 2014, Michael Williams from Round Rock won the new 2014 Honda Civic LX Sedan donated by Howdy Honda of Austin, Texas.  The $1.00 winning ticket was purchased at the United Heritage Credit Union branch in Round Rock and randomly drawn at an event held at Howdy Honda.

After learning he was the winner, Williams was initially in disbelief, but later said, “This has been a surreal experience, and I’m extremely fortunate to have won the car. The United Heritage Charity Foundation and Howdy Honda are top-notch organizations, and I am looking forward to working with the United Heritage Charity Foundation to make a difference in people’s lives. What an unforgettable experience.”

Proceeds from the Auto Raffle benefit local charities supported by the United Heritage Charity Foundation. A total of $200,594 has been raised for charity in the first four years of the auto raffle.

The United Heritage Charity Foundation Chairman, May Lofgreen states, “The Charity Foundation appreciates the support from all who purchased raffle tickets and the generous donation of the Honda Civic from Howdy Honda. We look forward to continuing the Foundation’s support of deserving organizations that make a difference in Central and East Texas.”

“It is with a great deal of pride that Howdy Honda partners with United Heritage Charity Foundation in this very worthwhile endeavor – two caring organizations serving Greater Central Texas,” says Cliff Collier, Howdy Honda General Manager/Dealer Principal.

The United Heritage Charity Foundation was established in 2003 as a means to provide ongoing support to charitable projects. Since its inception, United Heritage Charity Foundation has distributed more than $1,180,268 to local organizations including Austin Children’s Shelter, Capital Area Food Bank, CASA of Travis County and Central Texas, Dell Children’s Medical Center Foundation of Central Texas and Texas Veterans of Foreign Wars Foundation.

UHCF Auto Raffle

Left to Right: Jess and May Lofgreen, Michael Williams and Mark Ziehr

On June 27, 2014, the United Heritage Charity Foundation Auto Raffle winner, Michael Williams of Round Rock, Texas, was presented with a new 2014 Honda Civic LX by United Heritage Charity Foundation Chairman May Lofgreen, Howdy Honda General Sales Manager T.J. Nissen and Howdy Honda Customer Relations Director Jesse Lofgreen.

About United Heritage Charity Foundation

Founded in 2003, the United Heritage Charity Foundation was developed as a 501(c)(3) to support projects and organizations within local communities and, since its inception, has distributed over $1.1 million. The Charity Foundation’s goals are to support participation in events that make communities a better place to live, work and attend school; support education initiatives and medical research; better the lives of sick and neglected children and their families during their times of need; and establish a presence in the community.

The Honda Smart Home – Sustainable, Eco-Friendly Interior Design

By Admin | Posted in Howdy Honda News on Thursday, May 15th, 2014 at 4:08 PM

What’s a Sustainable, Eco-Friendly Home without Eco-Friendly interior design? Honda introduced the Honda Smart Home earlier this Spring. Now here’s a look inside the impressive Honda Smart Home!

Who wouldn’t like to live here? Honda = Innovation!

Honda Named Most Trusted Brand & Best Overall Brand by's 2014 Brand Image Awards

By Admin | Posted in Awards & Accolades on Wednesday, April 9th, 2014 at 10:04 AM


Just in! Honda has been named the “Most Trusted Brand” three straight years and “Best Overall Brand” for a second consecutive year.

“A brand is really built over the long haul through consumers’ experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers,” said Jeff Conrad, senior vice president and general manager of the Honda automobile division for American Honda. “Honda simply embraces the challenge of being a brand that people can trust.”

Once again, new-car shoppers have recognized the Honda brand as “Most Trusted Brand” and “Best Overall Brand” for Kelley Blue Book’s 2014 Brand Image Awards. KBB’s 2014 Image Awards are based on consumer data derived from the Kelley Blue Book Market Intelligence Brand Watch study. Brand Watch is an online brand and model study that taps into over 12,000 in-market-new-vehicle shoppers every year on This in-depth study offers an observation on how shoppers perceive certain factors driving their auto purchase decisions, and captures brand loyalty and familiarity data among shoppers. Honda secured the highest average score across all non-luxury models for the “Best Overall Non-Luxury Brand” title.

“The fact that Honda has again won the Kelley Blue Book Brand Image Awards as Best Overall Brand and Most Trusted Brand comes as no surprise,” said Jack R. Nerad, executive editorial director and executive market analyst for Kelley Blue Book. “Our experience has indicated that consumers continue to both respect Honda vehicles and be enthusiastic about them. Honda’s reputation for quality, reliability and fun-to-drive continues to resonate with buyers of all ages.”

We aim to match match these standards as your trusted Honda dealer. Rest assured that with Howdy Honda we will work to help you find the vehicle you want, paired with the service and attention you deserve. Browse NEW Honda inventory here and schedule your test drive today!

The Howdy Honda Cap2K Open Water Race

By Admin | Posted in Austin, TX Events, Howdy Honda Events, Howdy Honda News on Monday, April 7th, 2014 at 1:27 PM


Howdy Honda is pleased to announce its renewed title sponsorship for the Howdy Honda Cap 2k Open Water Race & Pledge Swim to be held on Saturday, May 3rd in Lady Bird Lake. The event helps to raise awareness and funds for Prostate Cancer with 100% of pledges & donations going to Prostate Cancer survivor support, public education, awareness, and advocacy. Donate $50 or more to honor a friend or loved one on the Cap 2k’s “Wall of Honor.”

The only downhill swimming race in Texas, the Howdy Honda Cap 2k has been rated as one of Austin’s Top Recreational Events, as one of the Top 50 Open Water Races in the U.S. and one of the top 100 Open Water Races in the World. It is considered Austin’s signature swimming event and includes live music and a picnic for participants.

Please consider joining Team Howdy Honda this year in fighting Prostate Cancer by swimming the event for pledges or donating at the link below.

To donate (100% tax deductible), join the fundraising team, or honor a loved one, go to:
To “like” the Howdy Honda Cap 2k on Facebook go to:
To learn more about the event visit:


The Honda Smart Home Offers Zero Carbon Living and Mobility

By Admin | Posted in Honda Efficiency, Honda in the News, Honda Technology, Howdy Honda News, Sustainability, Technological breakthroughs on Monday, March 31st, 2014 at 10:48 AM

スライド 1


The Honda Smart Home is now complete! Honda first announced the development of the Smart Home project last year. It all started with this concept  and the completion of this eco-friendly foundation at the beginning of the year. Honda’s smart home was designed to generate more electricity than it consumes. Not only that, it can even power an electric Honda Fit with renewable energy. The Honda Smart Home is located in UC Davis West Village and a university faculty or staff member will live in the home for three years, during which Honda will collect data on how well the home performs. That data will then be published for academic researchers and utility companies to analyze.

This 1,944 square foot home uses renewable energy sources, sustainable building materials, and innovative construction techniques. The average home consumes 13.3 megawatt hours of electricity each year. The Honda Smart Home concept drastically reduces the amount of energy consumption with an impressive 2.6 megawatt hours. Mostly due to a 9.5 kW solar array on the roof. Some of the solar power stored goes directly to a Honda Fit EV which comes with the house. The Honda Fit can charge in just 2 hours!

“We are focused on more than just mobility,” said Michael Koenig, project leader. “As a society, we really need to look beyond just vehicles.” Only about a third of an average household’s carbon footprint is due to vehicle use. The Honda Smart Home aims to cut not only that, but the additional energy consumption that comes from lighting, heating, and air conditioning. In addition to solar panels, the Smart Home features a geothermal heat pump for hot water, heating and cooling. Shutters and vents open and close automatically for passive heating and cooling and all hot water pipes are designed to keep water travel distance as short as possible to minimize heat loss.

Koenig calls the Smart Home the “house of the near future,” and stresses that 90 percent of the technology involved in building the home is off-the-shelf and available today. ”They’re not quite in the mainstream conversations people are having when they’re building their homes or remodeling their homes,” Koenig said.

Here is a time lapsed video of the Smart Home construction:

Honda Rearview Camera First to be Recognized as Advanced Tech Feature by the NHTSA

By Admin | Posted in Awards & Accolades, Honda Accord, Honda Civic, Honda CR-V, Honda CR-Z, Honda Fit, Honda Odyssey, Honda Pilot, Honda Ridgeline, Honda Safety, Honda Technology on Wednesday, March 19th, 2014 at 11:17 AM
2014 Honda Odyssey Rearview Camera

2014 Honda Odyssey Rearview Camera

One of my favorite safety features in a new Honda are  the rearview and blindspot cameras. Honda has been recognized by the National Highway Traffic Safety Administration (NHTSA) as part of its 5-Star Safety Ratings program (also referred to as the New Car Assessment Program NCAP), with practically ALL Honda and Acura models with rearview camera systems becoming the first vehicles to be recognized by the U.S. Department of Transportation for having met its Advanced Technology Feature performance criteria. You can view safety ratings at here:

The Honda Accord Sedan, Accord Coupe, Accord Hybrid, Accord Plug-in, Civic Coupe, Civic Sedan, Civic Hybrid, Civic Natural Gas, Crosstour, CR-V, CR-Z, Fit EV, Odyssey, Pilot and Ridgeline earned the first recognition from NHTSA for application of recommended rearview camera systems (referred to as rearview video systems by the NHTSA)

“Rearview cameras are an integral part of Honda’s approach to enhance driver visibility,” said Art St. Cyr, vice president of product planning and logistics at American Honda. “By the 2015 model year all Honda and Acura models will have rearview cameras standard on all models, yet another example of how our company is committed to enhancing the visibility and safety of our customers and everyone on the road.”

NCAP advanced tech features also include Forward Collision Warning (FCW) and Lane Departure Warning (LDW) systems which are also featured on many Honda vehicles. More than 94% of Honda and Acura vehicles sold in the US in 2013 were equipped with standard rearview cameras. These features all use a camera mounted behind the windshield or a front mount radar system to warn drivers of an impending collision with a vehicle detected in front, or to alert drivers if the car is moving out of a detected lane.

Honda  operates two of the world’s most sophisticated crash test facilities and is responsible for pioneering efforts in areas of crash testing, airbag technology, collision compatibility and pedestrian safety. Honda also leads the industry for 2014 in third party crash test ratings  with more models rated TOP SAFETY PICK and TOP SAFETY PICK+ by the Insurance Institute for Highway Safety (IIHS) than any other manufacturer.

You can view TOP SAFETY PICKs for 2014 at to compare brands. And if you’re ready to test drive a NEW Honda OR have questions regarding safety features and more, we are here to help! Do not hesitate to contact us!