What is America’s favorite auto brand?
Well, according to a recent survey by market research firm Harris Interactive, Honda is America’s favorite full-line automaker! Honda topped the 2012 Harris EquiTrend study, which is compiled from a survey of more than 38,000 people. This market research measures the equity of automotive brands by quantifying the warms and fuzzy feelings people have towards particular brands.
To claim the top spot, Honda had to take down perennial opponent Toyota and last year’s chart-topper, Ford. With a lineup of efficient, powerful and reliable vehicles, Honda was able to claim the No. 1 position through the obviously tough competition.
So when you driving a Honda in Austin, you can rest assured that you are among an elite group of car owners that drive the best.
