At this year’s 2012 Kelley Blue Book Brand Image Awards, Honda was the recepient of the Most Trusted Brand and Best Value Brand awards.
Honda was awarded the aforementioned awards based on consumer’s perception data that was gathered via Kelley Blue Books’ “Brand Watch” study. The Kelley Blue Book Awards have a history of honoring automotive manufacturers who have quality vehicle models, captivating marketing campaigns as well as positive word of mouth.
John Mendel, American Honda’s Executive VP of Sales, accepted both awards from KBB on behalf of Honda and stated that, “We(Honda) are honored to accept two awards that point so directly to Honda’s core tenets. With Honda constantly striving to earn trust by providing the finest overall ownership value, it’s inspiring to see those efforts resonating with consumers.”
Honda has won the Best Value Brand for two straight years which is remarkable considering the fact that the Kelley Blue Book Brand Image Awards are only in their fifth year!
You know being a car dealership in Austin is tough business. But then, we get news like these and it makes us proud to be a Honda dealer because we know that we contributed to Honda’s success by carrying Honda’s values and reputation throughout Howdy Honda. So at the end of the day, it’s like a supportive pat in the back and gives us motivation to raise our standards even more.
A toast to Honda (& us).