Have you ever liked your car so much that when it comes time to replace it the only option you can think of is getting a newer version of the same car?
Well, that’s exactly what happens with Honda Civic and Honda CR-V owners according to Polk, a global automotive market research company. Every year, the company recognizes automakers that achieve above-average owner retention in its Polk Automotive Loyalty Awards.
These awards are based on actual model year purchase/lease activity available through state registration and lease transaction information. And Civic and CR-V owners have been so pleased with their vehicle that they decided to purchase the new 2012 version of the same car. “Honda’s wins this year are a great example of their commitment to owner loyalty,” said Brad Smith of Polk’s Loyalty Management Practice.
The 2012 Honda Civic won the Compact Car loyalty award and the 2012 Honda CR-V won the Compact SUV loyalty award. “Winning three awards from Polk in these hard-fought segments validates Honda’s commitment to high vehicle quality and long-term customer satisfaction,” said Tom Peyton, assistant vice president of Advertising and Marketing at American Honda Motor Co.
Check out for yourself why these owners keep coming back to the same vehicle and schedule your test drive online. Our lot is full of Honda Civics for sale and Honda CR-Vs for sale that are waiting for you.